Lao PDR Launches Tourism Recovery Roadmap 2021-25

On October 21, the Ministry of Information, Culture and Tourism (MICT), with the support of the UNDP, launched the long awaited Tourism Recovery Roadmap covering the period 2021-25.

Speaking at the launch, MICT and UNDP representatives provided an overview of the Recovery Roadmap, which concentrates on three core areas:

  1. Economic relief to revive the sector
  2. Building confidence in travel and strengthen the sector.
  3. Upgrade, expand and diversify the sector.

Three key areas of focus that were highlighted include building on the successful Lao Thaio Lao campaign to further encourage and support domestic tourism; the negotiation and development of travel bubbles with key regional markets along with a soon-to-be launched health and hygiene programme for the sector; and thirdly a focus on developing sustainable travel with a focus on outdoor activities, nature-based products and ecotourism.

The full Lao PDR Tourism Recovery Roadmap provides more specific information, targets and timeframes and can be downloaded here.