Lao PDR Launches Tourism Recovery Roadmap 2021-25
On October 21, the Ministry of Information, Culture and Tourism (MICT), with the support of the UNDP, launched the long awaited Tourism Recovery Roadmap covering the period 2021-25.
Speaking at the launch, MICT and UNDP representatives provided an overview of the Recovery Roadmap, which concentrates on three core areas:
- Economic relief to revive the sector
- Building confidence in travel and strengthen the sector.
- Upgrade, expand and diversify the sector.
Three key areas of focus that were highlighted include building on the successful Lao Thaio Lao campaign to further encourage and support domestic tourism; the negotiation and development of travel bubbles with key regional markets along with a soon-to-be launched health and hygiene programme for the sector; and thirdly a focus on developing sustainable travel with a focus on outdoor activities, nature-based products and ecotourism.
The full Lao PDR Tourism Recovery Roadmap provides more specific information, targets and timeframes and can be downloaded here.